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 Ad-Stix are RR Donnelley's Repositional Notes for the direct mail or newspaper markets. Ad-Stix labels are continuous labels with CleanTac® adhesive strip-coated along the edge or edges of the note. These notes can be automatically applied to mailers, catalogues, newspapers and other advertising media to provide extra impact. Available in linerless or linered configurations, Ad-Stix labels can be manufactured to meet your labeling requirements.Newspapers
When Ad-Stix are used on newspapers, the result is an increase in advertising revenue for the newspaper. These ads carry a premium in advertising costs because of the increase in results seen by the end user.The notes can be hand or auto applied and will not tear paper surface. Ad-Stix come off cleanly and can be repositioned onto another surface. Newspaper Frequently Asked Questions: Direct Mail
According to the US Post office website "The RPNS are attached to the outside of barcoded, ZIP+4, automation-compatible letter and postcard-size First-Class Mail and Standard Mail that meet certain size requirements."Testing and research have shown that use of RPNs significantly increases advertisers' response rates, making ad mail a more valuable medium and bringing additional volume and revenue to USPS," says Nicholas Barranca, vice president, Product Development."
 Newspaper Frequently Asked Questions: Who applies the notes? The Carriers can apply to home delivered routes. OR Automatic applicators are available for both linerless and linered products as the papers are bundled for delivery. Are there problems with the Ad-Stix? No, the adhesive is designed to hold to newsprint surface and remove without tearing or leaving adhesive residue. Then it can be reapplied to another surface for later use. How do the Ad-Stix come packaged? Ad-Stix linerless is only available in rolls. Linered Ad-Stix are available in fanfolded stacks or in rolls depending on your needs. What is the most popular size? The most popular size is 3" x 3". Other sizes are available as well as custom die cuts on linered versions. What should the ad look like? Product discounts with a picture of the product and a 30 to 60 day expiration. Coupons are also popular especially ones that call for the consumer to take immediate action. What industries are most likely to use Ad Stix? Fast Food, Auto Sales, Banking & Finance companies, Grocery Stores, Auto Parts and Quick Oil Change, Department Stores and Electronics, as well as Political Ads. Direct Mail Frequently Asked Questions: How can RPN notes benefit my mailing? They make your mailpiece more actionable by grabbing your customer's attention. They improve your open and read rate and because of the repositional quality of the note, it can serve as a future reminder or reference to your customer. Are there problems with the Ad-Stix falling off the envelopes? No, the adhesive is designed to hold to the envelope surface securely and remove without tearing or leaving adhesive residue. Then it can be reapplied to another surface for later use. How do the Ad-Stix come packaged? Ad-Stix linerless is only available in rolls. Linered Ad-Stix are available in fanfolded stacks or in rolls depending on your needs. What is the size of the note? The size is 3" x 3" What should the ad look like? Coupons are popular especially ones that call for the consumer to take immediate action. Mailable addresses are not allowed as they may confuse the postal sorters. | | ||||
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